During my time with The Steinhauser Group, my main account was the Target Weekly Ad, which at the time was one of the leading drivers of sales for the popular retailer, with millions of readers each week. From cover to cover, every page must deliver their "expect more pay less" promise in new and interesting ways. From initial concept to final execution and every single detail in between, I created compelling pages that not only engage the guest but meet very specific marketing and merchandising goals and objectives.
Approach: Collaborated closely with marketing and merchandising partners to meet strategic objectives and align to seasonal campaigns.
Responsible for: Concept; layout design; casting; model and product photo art direction; color approvals
