Target: Weekly Ad
With millions of readers each week, Target's Weekly Ad is one of the leading drivers of sales for the popular retailer. From cover to cover, every page must deliver their "expect more pay less" promise in new and interesting ways. From initial concept to final execution and every single detail in between, I created compelling pages that not only engage the guest but meet very specific marketing and merchandising goals and objectives.
One of the biggest and most important ads of the year is the Black Friday ad. From a major re-invent in 2009 to 2015 I worked to make the Target 2-day ad stand out from the competition and drive sales.
Approach: Collaborated closely with marketing and merchandising partners to meet strategic objectives and align to seasonal campaigns.
Responsible for: Concept, layout design, casting, model and product photo art direction, color approvals