When the United Health Foundation partnered with the University of Texas Rio Grande Valley to launch a new mobile clinic, it was more than a milestone—it was a lifeline for communities across the Rio Grande Valley, including the Colonias. The unveiling event and the clinic’s first community visit offered a powerful opportunity to tell a meaningful story through video and photography—capturing not just the care being delivered, but the heart behind it.
I led the creative strategy, provided on-location art direction, and developed multi-channel assets to bring this story to life. But beyond the work itself, this project left a lasting impression on me. Seeing the mobile clinic in action, meeting the people it serves, and witnessing the compassion of those making it happen was deeply humbling—and a reminder of the why behind the work.
Unveiling Event Video
Edited overnight to show event attendees the mobile clinic in action for the first time.
Teaser Video – Doctor
One in a series of three short videos used on social media.
Full-Length Video
With added perspectives from business leaders and partners, this video provides a comprehensive look into the mobile clinics first day in the Colonias as well as the unveiling event – showcasing why this partnership is so meaningful to this community.
Approach: Collaborated with internal communication, marketing and foundation partners to determine objectives and approach. Partnered with an external production company, producer and photographer to execute all creative assets.
Responsible for: Creative strategy; creative direction; on-location art direction; color/edit approvals
