In collaboration with our marketing and communications partners, my team and I led the transformation of our company’s website to better tell our story and engage key audiences. This included a full redesign and replatforming to enhance user experience and brand storytelling.
When the opportunity arose to rebrand the company, we took the challenge even further—redesigning the site again with a more strategic focus on leveraging primetherapeutics.com as a growth tool – placing our solutions and thought leadership at the forefront. By refining our visual identity, streamlining navigation, and optimizing content strategy, we created a dynamic, results-driven digital presence that aligned with our evolving brand and business goals. In the first 2 weeks after the new site launch alone, user traffic increased by 10%+ to nearly 28,000 total users with an engagement rate of 57%+.
Approach: Collaborate across internal teams and with external agency partners to tell the Prime story in a completely new way.
Responsible for: Creative and content strategy; creative direction, development and execution; internal alignment and stakeholder management; team leadership and motivation; cross-functional collaboration
