Macy's: Fashion or Bust
To showcase the latest Fall trends and apparel to the Macy's contemporary guest, I created a fashion road trip where style was in overdrive. A 4-page editorial spread in Macy's "M" Magazine was the first piece in this campaign. The trip then continued on to a perforated magnet sheet doubling as an invite to the Fall Fashionista Shopping Party. Various invites for additional shopping parties rounded out the campaign. From concept through final execution this was one fun ride.
Approach: Collaborated closely with writers, print-buyers and merchandising partners to meet strategic marketing objectives.
Responsible for: Concept, layout design, casting, on-location photo art direction, color approvals