Hi. I'm Heidi.
I’m a strategic executive creative leader passionate about building meaningful brands—and championing the people who bring them to life.
I have a proven track record of building best-in-class creative teams and capabilities that move fast, think smart, simplify complexity and flex to meet the needs of the business. Over the years, I’ve partnered with founders, executives, marketers, and product leaders to evolve brands, elevate products, and amplify customer-centric experiences that drive transformative results.
Equally committed to the work and the people behind it, I’m willing to question norms, push for better, and advocate for what it takes to get it right. By empowering teams, mentoring talent and aligning stakeholders, I create the conditions for big ideas to thrive—and for teams to do their best work.
Outside of work, you can find me soaking up MN lake life, traveling to new places, crocheting, spoiling my dogs, and learning how to stop being “uncool” from my nieces. I’m a firm believer that the best ideas often show up while you're not at your desk… but sometimes while watching terrible TV.