Macy's: Brand Partnerships
Macy's was interested in finding ways to gain vendor funding for various print campaigns and events. I was tasked with creating visual concepts that would demonstrate how Starbucks, 3M and Motorola could partner with Macy's in fashion print materials. The concepts successfully led to a partnership with 3M for the back-to-school catalog that Fall.
Approach: Collaborated closely with event and marketing teams to gain vendor funding in non-promotional print materials.
Responsible for: Concept, layout design, photo art direction