Specialty Summit is Prime's premier annual event, bringing together payers, oncologists, and national thought leaders to tackle complex healthcare challenges and share real-world solutions. The 2024 Summit marked a milestone as the official launch of the new Prime Therapeutics brand.
Collaborating with Marketing and external partners, my team led the end-to-end creative execution—from brand concept to mainstage visuals and every surrounding asset. We infused the vibrancy of our new identity into an elevated experience for 600+ attendees, designed to inspire connection, insight, and transformation in the specialty space.
The result: 90% attendee satisfaction, strong market buzz, and 80,000+ impressions with a 10% engagement rate across the real-time event posts on LinkedIn.
Approach: Collaborated closely with marketing/events teams and external production partners to create an elevated event experience and develop end-to-end event concept, content and related materials.
Responsible for: End-to-end creative direction and brand strategy; agency management; internal alignment and stakeholder management; team leadership and motivation; onsite event support
