UnitedHealth Group: Website Redesign
The goal was to transform uhg.com into a modern, responsive and accessible content hub for our diverse audiences. Through a strong partnership between my creative team, our internal digital team and external agency partners, we were able to completely reinvent the way UnitedHealth Group approaches digital content and push our brand guidelines in new and engaging ways.
We ended up with a great website, but more importantly this project provided opportunities to influence and create entirely new ways of working across teams, breaking down silos and creating connected and collaborative ways of producing content.
Original Homepage
Redesigned Homepage
Approach: Collaborate across internal teams and with external agency partners to tell the UnitedHealth Group story on uhg.com in a completely new way.
Responsible for: Creative/content strategy, creative direction, photo art direction/selection, influence/create cross-functional ways of working