UnitedHealth Group: Investor Conference 2020
On December 1st of 2020, UnitedHealth Group hosted its first ever virtual Investor Conference. The exclusive event provided an in-depth look at the company's differentiated growth strategy and how these strategies drive distinctive societal and shareholder returns.
To bring this unique and high-profile event to life, my team and I worked closely with a variety of cross-enterprise working teams, C-suite executives and our valued external agency partner. We created all content, supporting materials and activations for the event including a digital registration and event site, engaging presentation visuals, custom videos, a dedicated page on uhg.com, a social media thread, downloadable event materials, and custom post-event content for internal employees.
Our creative approach helped drive high engagement and an overall satisfaction rate of around 80% across the 1,911 attendees. We even received a notable mention from healthcare reporter Bertha Coombs who live tweeted the event.
Approach: Collaborated closely with marketing, event production and enterprise stakeholders to determine objective and approach. Partnered with external agency to develop end-to-end event content and related materials.
Responsible for: End-to-end creative design and direction, interact with and influence executive leadership, collaboration