Target: Swim
For a number of years I had the opportunity to lead the on-location swim photoshoots for the Target Weekly Ad. There is a lot of work that goes into this fun in the sun! From initial layouts to casting to merchandise grids to pre-pro calls and location scouts, no detail is overlooked.
Approach: Collaborated closely with marketing and merchandising partners to meet strategic objectives.
Responsible for: Concept, layout design, casting, on-location art direction