Target: C9 Get Fit Event
From healthy foods and fitness gear to high quality C9 workout wear, Target's Get Fit Event provides everything you need to get in shape at unbeatable prices. It was my job to provide a creative solution that showcased savings but didn't sacrifice quality. On top of handling everything from concept to final execution, I was tasked with re-inventing the way C9 apparel product shots were handled for the weekly ad. Merchant teams requested that product not shown on models be shot on athletic body forms to align more closely with the competition. Partnering with a photographer and stylist, we researched various types of forms, tested styling, lighting and retouching techniques until we found the perfect way to showcase every type of C9 apparel from women's' bras to kids shorts. I then created a comprehensive style guide to ensure consistency from shot to shot and week to week.
Approach: Collaborated closely with marketing and merchandising partners to meet strategic objectives.
Responsible for: Concept, layout design, casting, model and product photo art direction, color approvals, creation of a comprehensive style guide