UnitedHealth Group: Mobile Clinic Unveiling
The United Health Foundation partnered with the University of Texas Rio Grande Valley to unveil a new mobile clinic which provides primary and preventive care to the Rio Grande Valley, including the Colonias. The mobile clinic's first community visit along with an official unveiling event for local partners, elected officials and media provided an opportunity to capture video and photo assets that would not only demonstrate how this partnership is helping improve health for this critical population but authentically show UnitedHealth Group's commitment to increasing access to care and fulfilling their mission.
From developing the creative strategy to on-location art direction to developing multi-channel creative assets, this was a meaningful assignment – but the opportunity to witness first-hand the impact the mobile clinic had and see all of the amazing people helping these communities in action was something I will never forget.
From developing the creative strategy to on-location art direction to developing multi-channel creative assets, this was a meaningful assignment – but the opportunity to witness first-hand the impact the mobile clinic had and see all of the amazing people helping these communities in action was something I will never forget.
Unveiling Event Video
Edited overnight to show event attendees the mobile clinic in action for the first time.
Teaser Video – Doctor
One in a series of three short videos used on social media.
One in a series of three short videos used on social media.
Full-Length Video
With added perspectives from business leaders and partners, this video provides a comprehensive look into the mobile clinics first day in the Colonias as well as the unveiling event – showcasing why this partnership is so meaningful to this community.
Approach: Collaborated with internal communication, marketing and foundation partners to determine objectives and approach. Partnered with an external production company, producer and photographer to execute all creative assets.
Responsible for: Creative strategy, creative direction, on-location art direction, color/edit approvals