Macy's: Spring Fashion Mailer
To inspire the high-end contemporary guest to explore the top Spring fashion trends, I created a series of double-sided postcards showing her "the things that count." The images were then used in various event collateral throughout the season.
Approach: Collaborated closely with writers, print-buyers and merchandising partners to meet strategic marketing objectives.
Responsible for: Concept, layout design, casting, on-location and in-studio photo art direction, illustration, color approvals