Macy's Event Collateral
From holiday displays and music celebrations to unique shopping experiences, Macy's hosted a wide array of events for the community and shoppers alike. I worked closely with the marketing events team to ensure the personality of each event was conveyed in an engaging and brand-right manner.
Approach: Collaborated closely with writers, print-buyers and marketing event teams to meet strategic objectives and align to the events intent.
Responsible for: Concept, layout design, casting, Illustration and photo art direction, color approvals